This lifecycle framework is a systematic approach to understanding and managing the various stages of a customer's journey with a digital product or service. The lifecycle framework provides a roadmap for identifying key customer touchpoints, understanding their needs and behaviors, and creating tailored experiences to maximize engagement and retention.

The lifecycle framework consists of several stages, including awareness, acquisition, activation, retention, referral, and revenue. Each stage is characterized by unique customer behaviors, needs, and challenges, and requires a different approach to engagement and marketing.When developing a digital product or marketing a digital service, it is important to consider the lifecycle framework as part of the overall strategy.

This framework can help to ensure that the product or service is designed and marketed in a way that meets the needs of customers at each stage of their journey.Measuring and optimizing the performance of the product or service throughout the lifecycle framework is critical for success, as it helps to understand which stages are driving the most value and to make informed decisions about future investments.

By leveraging the lifecycle framework effectively, companies can create a seamless customer experience, drive engagement and retention, and ultimately, drive revenue, which leads to long-term success and growth.

- Benny Schuurman, Founder at Avoid Average.