Advocacy refers to the act of actively promoting and supporting a product, brand, or cause. Advocacy can play a key role in increasing awareness, building buzz, and generating demand for a new product. Advocates can be customers, employees, partners, influencers, or anyone who has a positive and passionate connection to the brand and is willing to share their experiences and promote the product to others.
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Advocacy is a form of word-of-mouth marketing, which is one of the most powerful forms of marketing, as it is based on trusted recommendations from people within one's network.
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By leveraging the voices and influence of advocates, companies can amplify the reach and impact of their marketing efforts and drive more traffic, leads, and sales. Advocacy can also help build brand loyalty and trust, which are critical factors in creating a strong and sustainable brand over the long-term.